In Conversation with FOR-A
In this IABM TV interview, Khalid Sweidan (Senior Sales Manager, FOR-A Middle East and Africa) discusses what sells best in the Middle East and Africa, and why.
In Conversation with Media Technology Group
In this IABM TV interview, Rich Hajdu (Principal, Media Technology Group) describes how to start selling products and services into Americas.
In The Hub Ep 54 – Public Relations in Broadcasting – w/ Denise Williams
This week we're joined by PR legend Denise Williams. Denise has over 25 years of experience in communications and PR in the broadcasting industry, guiding hundreds of clients through both the good times and the bad. Denise offers her unique insight on publicity in our industry, how PR has changed and what she envisions for the future of broadcasting.
Why dynamic analyst relations is pivotal to business success
This report is based on in-depth interviews with top technology industry analysts, including Karsten Weide (IDC), Maria Rua Aguete (Omdia), and Guy Bisson (Ampere Analysis).
IABM Open Day On Demand
Connected Communications: 5-Point Checklist to Elevate your PR & Marketing
The team at Grammatik have pulled together this eBook to help you evaluate your current marketing activity against a clear set of criteria.
Dell Technologies – Push and Pull Marketing, Content Mapping, Measuring Results
In this IABM TV video, we catch up with Kami Periman, Senior Advisor, Solutions Marketing at Dell Technologies | Infrastructure Solutions Group for a detailed discussion around measuring ROI.
Taking your products to the market place
You may think your latest product is the best thing since sliced bread – but how you cut through the noise to get it in front of the right people, with right product and the right message?
Sharpening your digital strategy
Marketing teams have transformed at pace over the last 12 months and adapted their strategies to ensure success in this new digital world.
Exploiting social media
Social media as a marketing tool is still in its infancy; we all know we need to embrace it but there is no textbook on how to use it successfully; some will tell you it’s black art, others a science project.