Things will not return to ‘normal’ post-pandemic; in this session, insights from three experts will help you:
- Recognize the trends and challenges
- Understand changing customer personas and cultural analysis
- Take a fresh look at your brand as an experience
- Identify and capitalize on gaps and opportunities in the market
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During this session we hear from a panel of members who are all using agencies to support their marketing activities. They share their advice on how to make the most of this relationship to enhance your market presence – and your bottom line.
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Recent research shows that 25% of CEOs come from a marketing or sales background. In this session, we hear about the personal experience of Jeff Rosica (Chief Executive Officer & President of Avid) who has been on the journey from CMO to CEO. In addition, we take a wider look at the skills, tools, knowledge and insights that are necessary to move up into Board positions and CEO roles.
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There has never been a more fragmented and competitive communications landscape than what we have today. Not only are there more products and services than ever before but there are considerably more routes to market. On top of that we are also seeing increasingly sophisticated and nuanced relationships between products/services and the customer they are aiming to engage with. Trying to cut through all of this with effective communications can be quite a challenge. Not an impossible one, but a challenge nonetheless.
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Just as many companies have already done with business functions such as accounting, human resources, and IT, there are now very good reasons for outsourcing sales. It affords increased sales through rapid deployment and scalability; better overall risk management; and the ability to refocus existing resources on the core business, all of which result in a substantial increase in profitability.
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We are joined by Glenn Matchett, Managing Director at Grammatik Agency to discuss effective communication to ensure brand success. We discuss how the media tech industry will do business in a post-pandemic world and how the pandemic will further affect PR and marketing.
Glenn also talks to us about how important industry perception is and whether there is a particular strand of PR and marketing that works best or if a co-dependent message works better in the current climate.
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We are joined in this interview by David Lawrence, Managing Director at Platform Communications to talk about the challenges in generating valuable leads in a more digital focused world.
We discuss how companies can generate leads effectively away from a traditional trade show environment and how, once they have generated them, these leads can be effectively nurtured.
David talks us through the key takeaways from Platform Communications recently published 5 step guide to lead generation (available to download here) and finally what steps and methodology we will continue to use as we move out of the pandemic and back to face to face interaction.
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Identifying the right prospects for your b2b brand can sometimes feel a bit like the ‘Where’s Wally?’ book series. You’re trying to pinpoint the right person (or group of people) in an increasingly crowded and competitive business landscape.
But where do you start? How do you know if you’re looking in the right place? How do you connect with those prospects once you’ve found them?
These are the challenges facing today’s b2b brands. And solving them isn’t getting any easier.
Featuring insights from in-house marketing experts and our global agency network, Convoy, this eBook provides a guide to navigating b2b marketing in the digital era. Discover how you can identify and engage the right prospects to generate leads and drive business growth.
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