In the age of 24/7 news coverage, broadcasters face the challenge of ensuring that stories are not only understood and entertaining, but wide reaching. This is no mean feat for any media organization that plans to cover this year’s elections.
According to the World Economic Forum, an estimated 2 billion people will vote this year in 50 countries around the world, and broadcasters are tasked with providing correct information as it unfolds. To ensure accuracy, data needs to come in real-time and be relayed to audiences as fast as possible; to ensure brand consistency and retain viewers, the data needs to be communicated in a visually stunning way.
This is where graphics come in. With the purpose of illustrating real-time data, graphics simplify and entertain viewers at home. In fact, research conducted by Vizrt found that 42% of people surveyed believe on-screen graphics help them understand complex stories – for Gen Z, it’s over half (51%).
To produce the best stories, broadcasters rely heavily on what can be created in the studio and what can be captured in the field.
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“The new reality of content creation centers on three C’s: Connection, Collaboration and Communication. All done remotely. Octopus Newsroom is the best solution for that reality.”
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Virtual production is already a mature technology that not only allows for high-quality results, but also reduces costs and contributes to increase the industry’s sustainability. The introduction of advanced rendering technologies such as game engines or real-time ray tracing significantly boosted the quality of the real-time renderings, allowing content creators of any size and kind to produce photo realistic content, meaning high-end results no longer restricted for high-budget filmmakers, but available to a wider range of creators.
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Originating as a VJ software for one-man shows, now a highly developed tool for complex TV productions, Aximmetry is becoming a household name in the broadcast industry. Over the years, the team purposefully molded the software into a universal, efficient, and affordable tool to fit the needs of broadcast professionals.
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Metadata is essential to find the video you need, especially in the newsroom. Etere empowers broadcasters with features including automatic metadata tagging, Face Recognition, Speech-to-text and OCR in video images.
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Sinclair is deploying and refining a new innovative cloud-based news and content gathering and production workflow by combining technologies from Avid, Sony and Marquis Broadcast. This novel method of news sequence relinking – now in operation at six Sinclair stations – has accelerated 5G news acquisition, reducing the volume of high-resolution video transferred to news production centres by field journalists. By leveraging 5G networks, Sinclair is limiting acquisition cost increases, creating a continuously enriched stream of news metadata and accelerating the speed of its news operations.
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Salzburg24’s reporting prioritizes news, sports and event photography. As an online-only publication in a competitive news environment, speed is a priority for the Salzburg team, which claims the title of “Simply the Fastest.” So it is critical that digital tools be integrated into the organization’s workflow.
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Broadcasters and media companies are implementing technologies powered by Artificial Intelligence (AI) and Machine Learning (ML) across the value chain. We see countless use cases for AI based automation or support and new opportunities keep emerging. So far, the focus has been on the usefulness of AI systems in terms of accuracy and performance in relation to a specific task. This is now changing with a wider uptake of AI, new capabilities for ML and public debates on this technology.
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It’s almost a cliché to talk about how the last few years have changed live broadcasting.
Broadcasters kept going even though events were canceled, and companies like Dejero kept them on air producing great content. The need to shift working practices to distributed models where people could work from home came almost overnight.
We heard from many of our customers that they already had the capacity to handle remote workflows and connectivity with their existing Dejero solutions, but hadn’t had a reason to harness its full power until the pandemic.
From an overall business resilience perspective, we found these new ways of working provided new challenges and created a level of vigilance that we have never seen before. Resilience has always been a primary focus for broadcasters who demanded increasingly robust forms of business continuity to ensure they stay on air—or risk the loss of advertisers, audiences and, ultimately, revenue.
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Mo-Sys partnered with on-air graphics specialist Erizos Studios to develop bMR (broadcast mixed reality). This solution uniquely combines Erizos’ expertise in broadcast graphics and MOS based news/sports workflows, with Mo-Sys’ innovation in LED virtual studios and precision camera tracking.
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